Illuminated signs play a significant role in urban landscapes and corporate branding. They act as business cards for companies and are often the first thing potential customers see. LED signs are durable, energy-efficient, and rarely need maintenance. However, over time, even illuminated signs wear out and require refurbishment. Old technologies such as fluorescent and neon lights are still visible in urban landscapes.
When should old illuminated signs be refurbished and when not? This question should be examined from various perspectives: economic, ecological, historical, and especially in terms of location and visibility.
Energy efficiency
One of the most significant reasons for refurbishing an old illuminated sign is energy savings. Monitoring the energy consumption of the light sources in old signs is worthwhile. Switching to newer technology can significantly reduce the electricity bill. LED lights consume up to 80% less energy than traditional light sources.
Legislation
Legislation requires the removal of fluorescent tubes from use because they contain mercury. Introducing new fluorescent tubes to the market has been banned since August 2023.
Longevity and reduced maintenance frequency
Switching to LED technology has significantly extended the lifespan of illuminated signs, reducing maintenance costs over their entire lifecycle. LED technology has also reduced the frequency of maintenance. On average, illuminated signs last about ten years. When maintenance is done on time and the light source is replaced if necessary, additional years can easily be added to the lifespan of the illuminated sign.
Environmental issues
Refurbishing old illuminated signs is also an environmentally friendly choice. Manufacturing new signs requires raw materials and energy, which burden the environment. Refurbishing old signs can reduce waste and save natural resources.
Light output
LED lights provide bright and even illumination, enhancing the visibility of the sign and better showcasing the brand colors.
Aesthetic and historical values
Many old illuminated signs are part of local cultural heritage and the urban landscape. They can have considerable historical and sentimental value. In such cases, it is clear that the signs should be refurbished. The unique appearance of old signs can also be a significant competitive advantage for a company. For example, the original copper frames of the illuminated letters on Stockmann’s Helsinki department store have been preserved but updated with new technology, i.e., “LED-ed.”
Sign location
It is also worth considering that if the sign is in a location with poor customer traffic or visibility, it may not be of much use. This can happen, for example, if there have been changes in the built environment: new buildings have been added around it, new roads have been constructed nearby, or the entrance location has changed.
When shouldn’t an illuminated sign be refurbished?
Although refurbishing an old sign offers many advantages, there are situations where it is not worthwhile.
Costs
If the structure of the sign is severely damaged or its repair requires significant investments, it may be more economically sensible to acquire a new sign.
Brand or location changes
If a company has significantly changed its visual identity or logo, refurbishing the old sign may not be appropriate. A new sign can better reflect the company’s current identity and message.
If the sign’s location is no longer optimal, and the old sign cannot be relocated as-is to the new place, it may be better to create a new, more striking sign that better fits the structure of the property.
Refurbishing old illuminated signs is often both economically and ecologically sensible. Re-LEDing reduces energy costs and improves the sign’s efficiency. Preserving historical value is also a significant factor in the refurbishment decision. However, it is important to assess the condition, location, and financial realities of each sign before making a decision. Sometimes refurbishing an old sign can be more expensive than making a new one. When done correctly, refurbishing an old sign can be a worthwhile investment that serves both the company and the environment for a long time.